#SmallThanks
Glowing reviews help business listings receive more clicks and direction requests, so growing gratitude is good for small business. The #SmallThanks campaign encouraged customers to show their love for their favorite spots with photos and reviews on Google. I led the creative design and execution of out-of-home, newspaper, online video and social ads featuring real 5-star reviews for beloved local businesses.
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Role: Creative Lead, Google (2018)
Agencies: Hecho Studios, HH Global
Spotlighting beloved local spots
We piloted a #SmallThanks takeover in Milwaukee, Louisville, Oklahoma City and Indianapolis with localized ads and community events featuring the city’s most loved small businesses.