Google Career Certificates
The covid pandemic disrupted the job market and many workers were looking for a change. And so, the Google Career Certificates was born to provide an alternative pathway to high-growth, in-demand jobs—no experience required to start. I led consumer insights, product positioning, strategy and creative execution for the launch campaign, which included video, print, radio, display, social and YouTube creator sponsorships.
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Role: Brand Lead, Google (2021-2022)
Agencies: Bonfire Labs, Ghost Robot
Meet the Graduates
A year after launch, we featured real certificate graduates who landed jobs. Their stories were embedded across the campaign and in weekly newspaper ads featuring a new graduate each week for 42+ weeks.
