Epic Career Quest
To ease Gen Z’s career anxieties, the Google Career Certificates YouTube channel developed a first-of-its-kind, humorous and uplifting animated series Epic Career Quest that follows a group of characters on the journey to figuring it all out. Voiced by popular YouTubers Ian Boggs, ProZD, Shelby Young and more, the series has over 20 million views since premiering in July 2023. I developed the vision, strategy and led a brand new team focused on scaling YouTube growth through original content for Gen Z.
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Role: Team Lead, Google (2023)
Creative Agency: Ghost Robot
Ep 1: The Epic First Step
Ep 2: The Swamps of Self Doubt
Ep 3: The Cave of Experience
Ep 4: An Old Robot Can Learn New Tricks
Ep 5: The Kingdom of Goals
Ep 6: Skill City
Ep 7: Welcome to Scrum Corp!
Ep 8: The Final Level
Built for Culture
Tapping into creator fandom, the Epic Career Quest voice actors premiered the trailer at VidCon LA with a custom plushie giveaway.